Do you have something to say to the world? Take a moment to think about your target audience.
By localizing your content, you are basically building a bridge to your target consumers and making your brand reputed in the global market. Today, there is a major importance of localization.
Localization is the process of adapting a product or service to the culture and language of customers in a target market. Global brands like booking or disney+, allow their customers to choose the language in which they want to receive service and enjoy a user experience that is perfectly adapted to their preferences , habits or customs.
Major importance of localization:
💠 Research the unique characteristics of your target audience. Focus on the questions: Whom are you addressing? Who are the target audiences? What is their geographic location? What is their language? What characterizes them culturally? What are their preferences and needs?
💠Use the above information to adapt your content to the target audience’s interests. The more you adapt your messages to each target audience separately, the more you will be able to arouse these audiences interest and attract them to consume the product/service you offer.
💠 Tone of voice or form of address can vary from one audience to another depending on age, field of interest, or country of origin. Correct and high-quality localization will translate your content from the source language into another language, taking into account that language’s cultural and linguistic nuances. Understanding the culture of your target audience, and respecting customs, respecting traditions, and values can bring you closer to the heart of this audience.
💠 Different audiences prefer contacting different communication channels and platforms. Some of your target audiences may prefer video content, while others may prefer images, posts, or articles. Make your content available in different formats to achieve the same goal.
💠 Receive constant feedback on your content among the target audience. Continuous testing and optimization will help you analyze the work you have done. Do they respond positively to your content/service, or do you have to go back to the process and optimize it?
